Electronic Retailing Self-Regulation Program
Referrals to the Federal Trade Commission

Stephen Barrett, M.D.

In 2004, the Electronic Retailing Association (ERA) and the National Advertising Review Council (NARC) launched the Electronic Retailing Self-Regulation Program (ERSP) to counter the dissemination of unsubstantiated and false advertising claims. Anyone with a complaint about a false or unsubstantiated infomercial or direct-response ad can fill out the complaint form at the Savvy Shopper Web site. If the claims and campaign are found to be misleading, the marketer will be asked to stop them. If the allegedly false ads are not stopped, the matter will be referred to the FTC. As of January 1, 2007, promotions for 13 health-related products have been referred:

This page was posted on January 13, 2007.

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